The 3rd China International Import Expo (CIIE) – the world’s first import-themed national-level expo – was held on 5-10 November 2020 at the National Convention and Exhibition Center in Shanghai. Pico was proud to have served exhibitors from several sectors at the show, including General Electric China (GE China), which appointed Pico to help activate its brand at the CIIE for the third consecutive year.
The result was a pair of booths for GE China and GE Healthcare, both inspired by the brand’s ‘Inventing the Future of Industry’ theme. By integrating live demonstrations on the show floor and interaction with visitors through the cloud, Pico helped showcase GE’s innovations across the four key sectors of aviation, energy, medical, and industrial digital solutions.
Pico provided full range of services for the GE booths, including initial creative ideas and layout plans, overall design implementation, construction, on-site booth operation and event management.
One highlight of the finished booths was the use of AR to enhance the interactive demonstration capability of physical technology. For example, it was used to project an image of GE Healthcare’s Noah Integrated CT Examination Room and a GE logo in front of visitors. ‘Noah’ began as a solution for doctor-patient isolation during the pandemic and has since evolved into a fever clinic and regular public health and pandemic prevention facility.
Pico also led the project’s programme development, scene design, motion design and hardware equipment. One innovative result was the synchronisation of the dual booths’ aforementioned AR image to also display onscreen at another GE booth in a different hall. The image was accompanied with information on GE Healthcare’s public health, pandemic prevention and smart hospital solutions.
CIIE also saw the unveiling of GE Healthcare’s artificial intelligence ‘APEX CT System’ and ‘Mural’ virtual clinical command centre. Pico oversaw video production and event operation and management for the launch ceremonies. For the duration of the expo, GE Healthcare conducted online contract signing with dozens of China-based enterprises and organizations. Pico provided event creativity and management, visual content design and live broadcast management for the signing ceremonies.