A clever showcase design telling the message of this connected business, facilitated by an expert panel from around the world and measurable via a bespoke event app.
When your international expert panel includes academics, CEOs, innovation leaders, VPs, sales managers and principal engineers, you need a backdrop that supports and amplifies their collective brilliance.
Pico+ wrapped the room in opportunities to experience Hitachi’s suite of expertise. The seven zones showcased innovation in agriculture, mining, transportation, healthcare, education solutions, research & development, and internet of things & analytics.
Getting the word out to potential attendees involved a 360 degree marketing campaign, including digital, direct marketing, social media and word of mouth. And it worked – the target of 160 attendees was blown out of the water. A whopping 236 people attended the event on 28 November, exceeding event KPIs by 30 per cent.