Chinese technology giant Huawei’s HONOR brand aims to engage young talented design-conscious and tech-savvy people seeking an affordable phone. The phones feature Themes, an app that offers a stunning gallery of art and design, and allows users to create colourful personalised backgrounds for their devices. As part of the Spanish campaign for the HONOR 8X phone and Themes app, Pico was asked to develop an interactive event for art students.
The TAI University of the Arts in Madrid was selected as the location for this one-off event, which saw students create designs for an HONOR 8X global poster design contest making waves around the world. Attending the event were the CMO of Huawei Technologies for Western Europe and influencer María Cabañas, who shared her thoughts on letting her 'creative monster run wild'.
Students were greeted with gift bags, then had a tour of the exhibition before being challenged to go beyond their limits by conjuring up live art creations and photo opportunities. Student artworks created ‘in the moment’ could be instantly added to the exhibition.
A GIF photo booth let guests capture themselves as though they were in the frame of an HONOR phone, with the images automatically added to a digital screen which itself became a work of mosaic art. The evening culminated with a presentation of awards to students for the top three most-downloaded themes on the Themes app.