Huawei at GITEX 2019

Huawei’s objectives at this year’s GITEX technology week in Dubai were to announce the large-scale launch of their 5G networks, open up new opportunities in the 5G landscape, and have their customers experience their latest AI- and 5G-enabled information and communications technology solutions.

activation

Solution

Pico helped Huawei hit these goals by activating their 667 sq.m. booth and its 180 sq.m. mezzanine space by providing design and fabrication services as well as staff and artist management, photography and videography services and more.

Dividing the stand into 4 major zones: ‘5G, Gear Up’ , ‘AI+X’ , ‘Connectivity+AI’ and ‘Datacentre+AI’, which helped focus visitor attention, our team’s creativity added special elements to engage the visitors – like the ‘5G+AI Ecosystem Tree’ made from flexible screens with content designed by us; or a specially-designed wooden tree with plush monkeys, mimicking a rainforest for the full stack AI scenario section of the booth.

Results

These engaging and visually spectacular elements got a lot of traction on social media, helping further boost the client at this important show.

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