Megaworld International, the official global marketing arm of Megaworld Corporation, organized this online event to showcase the latter’s property investment opportunities in the Philippines. Catering to both local and foreign investors, the aim was to create an interactive virtual expo experience that featured everything from an exhibition hall to talks, forums and seminars by key officials and industry leaders.
Global-Link MP developed a virtual platform optimised for the event’s particular characteristics and needs, as well as providing other services including virtual exhibition management, lobby and booth design and registration management.
Participants entered via a virtual lounge whose look mimicked that of a physical venue. From the lounge, they navigated to ’Exhibition Hall’, ‘Plenary Hall’ and ‘Project Gallery’ areas. A concierge was available to provide organizer information and 360-degree virtual tours of properties managed by Megaworld Corporation.
Users could attend live parallel sessions and seminars at the platform’s ‘Plenary Hall’, or head to the ‘Exhibition Hall’. The latter featured realistic exhibitor booths with an intuitive user interface designed to foster sales opportunities. The booths were arranged in geographic clusters to cater to the different needs of potential customers from Asia Pacific, Europe, the Middle East, and North America. The availability of text and voice communication and video call and meeting scheduling ensured a high level of engagement.