As the event partner of the Mother of the Nation Festival, held on Abu Dhabi’s scenic Corniche waterfront walkway throughout March 2019, Pico presented an enthralling spectacle of shows with one united aim: to celebrate the accomplishments of Her Highness Sheikha Fatima bint Mubarak, the Mother of the Nation. The Festival was a major event which ran day and night, commemorating and honouring her dedication, inspirational values and accomplishments.
In addition to delivering a festival that embraced local culture and elevated it to a new standard of experience, we also expended enormous efforts to ensure that environmental issues were addressed and properly managed. We repurposed existing materials to give them a new life: we transformed wooden pallets into a workshop structure and a boardwalk and then collaborated with the local community to create a light art installation out of dozens of cookie jars. Almost all built structures were kept for future activations, creating less waste and lowering the Festival’s overall carbon footprint.