Creative and Execution

The MOTN Festival was made up of four zones – Souq and F&B, Happiness, Progress and Special Olympics – which focused on four core principles: celebrating and connecting families and communities; nurturing a more progressive society; cultivating a sense of community and togetherness; and inspiring a progressive future through empowerment, equality and contribution.

To help reach the goals of building a strong brand identity and creating a signature event to celebrate the inspirational and innovative ideas of H.H. Sheikha Fatima bint Mubarak, we brought in Pico’s own Art-Zoo Inflatable Park, an exciting event designed especially for kids, the UAE’s first-ever e-sports gaming tournament, a spectacular fireworks competition, a concert featuring world-famous superstars and Pico’s multimedia edutainment show TRANSPORTA, alongside more than 50 other roving performances and workshops. It is no exaggeration to say that our teams created a mesmerising experience that fully engaged Emiratis and visitors from all walks of life in an inspiring, edutaining and shared experience of togetherness. This was more than a festival, it was a fusion of unique local and international experiences and an expression of love, happiness and progress.