Mubadala World Tennis Championship 2019 Activation Zone

At the 2019 edition of the annual Mubadala World Tennis Championship in Abu Dhabi, Pico provided turnkey solution to deliver an engaging activation zone aiming to show tennis lovers, children, families and match spectators just how exciting the sport can be.

Our mission was to make tennis fun for people of all ages. The zone’s many activations were designed to engage fans on multiple levels, bringing tennis-related excitement to them in unexpected and unprecedented ways.


These included creating virtual art pieces based on the motion of a tennis racquet, playing a larger-than-life, tennis-themed version of a well-known app game, testing their serve speed against legends of the game, enjoying a game of ‘neon tennis’ in the dark, playing tennis-themed carnival games, posing at various Insta-friendly photo op points and much more.

In each of the activations, we combined technology, augmented reality, art, sound, and fun to maximum effect, creating an immersive and enthralling look at the sport for more than 5,000 visitors over the course of the tournament’s three days.