PetExpo Singapore 2019

PetExpo Singapore 2019 featured a cornucopia of delights for pet owners and animal lovers of all kinds. As the event organiser, MP Singapore, a Pico Group company, planned, designed, managed and executed every aspect of this well-established show.

challenge

Solution

Pico’s Booth Information Management system (xBIM) combined indoor fixed-point navigation, exhibition data visualisation and venue management solutions to create a seamless visitor experience and provided additional promotional opportunities for exhibitors. With the use of xBIM, visitors could identify the exhibitors they wish to meet, plan the best route to reach them and export a personalised map to their devices.

Pico also designed and deployed an interactive vending machine which incentivised participants and enhanced the visitor journey. Visitors were rewarded with a gift after completing the online survey on the machine, about their pet and its food preferences.

Results
  • Record setting turnout of over 31,000 public visitors
  • Over 8,800 pets
  • 102 exhibiting companies and groups
  • Over 240 brands
  • Over 95% of visitors rated the show 'excellent’ or ‘good'
  • Over 3,000 qualified sales leads collected from the interactive vending machine
ACTIVATE YOUR BRAND NOW