Established in the 1930s as a trading business, the Al-Futtaim Group is one of the most progressive business houses in the Middle East and is headquartered in Dubai, United Arab Emirates.

AFM Skills, one of Al-Futtaim’s biggest yearly corporate events, invites the technical staff of Al-Futtaim Motors to participate in friendly competitions and exciting games. For the past two years, Pico has had the pleasure of organising this event, which this year hosted over 2,000 employees and their families.

Under the theme ‘Skill vs. Skill’, our team designed and organised sports-based activities, fun games, entertainment and set up the stage to convey the feel of a large-scale competition held in a carnival-style atmosphere. Our brand activation team provided campaign concept and execution services including talent, event and stage management, venue and stage production, décor and design.