Bloomberg L.P. is a privately-held financial software, data and media company that provides financial software tools, services and news to financial companies and organisations. Bloomberg L.P. also includes a wire service, a global television network, a radio station, websites, subscription-only newsletters and three magazines.

Euromoney launched its first Saudi Arabia Conference in 2006. With every passing year the conference has grown from strength to strength, and has now become a well-established financial meeting in the Kingdom.

For the 10th Euromoney conference held in May 2015, Pico was brought in by Bloomberg to design and build a stand that clearly represented their brand. The simple yet trendy 3m x 3m booth was purpose-built for the conference, allowing easy access and with plenty of room for audio-visual showcases in the reception area. The overall theme centred on Bloomberg’s modern and light brand design, incorporating purple and white accents for the banner and flooring. As a finishing touch, the Bloomberg logo was prominently displayed on attractive curved banners at top of the stand and on the adjoining wall.