Officeasy is an office operations service division of China Resources Land in Shenzhen, providing services to the brand's many different offices. Rather than focusing just on property services, the brand has a unique, differentiated brand image which supports the sales of developing offices and helps enhance the value for those in operation.
Officeasy turned to Pico to activate the 70 sq. m. Maleonn Photo Gallery, aimed at white collar workers. Through a series of artworks, the gallery showed the target audience their potential career path so as to inspire them to greater heights.