The Dubai Electricity and Water Authority (DEWA) is a government entity focused on providing water and electricity in the UAE. At the World Future Energy Summit 2015 in Dubai, DEWA wanted to create a stand which allowed easy visitor traffic flow and at the same clearly showcased all participating entities.

The Pico team chose to do this through an interactive platform, green design and a unique stand design which reinforced DEWA as the ‘mother brand’.

One of the challenges DEWA had faced over the past few years was about the general look of their stand as it had to accommodate several entities which have different styles. Each brand has its own identity and the goal was to create a synergy yet keep each distinctive feature visible without generate a messy look. Pico therefore strategically only used the walls for branding purposes.

By clearly identifying the issues, Pico was able to design the stand using several logos, colours and styles and create a harmonious concept paying compliment to all brands. Visitors could easily navigate thought the stand. Pico provided a smart design solution with reception counters and a mezzanine meeting room for VIP guests.