Imdaad is a leading provider of integrated facilities and waste management services for the Gulf region. For the 2016 edition of FM Expo, the premiere event for the region’s facilities management industry, Imdaad wanted to create an industrial look for their stand, seeking to bring out the ‘rawness’ of their industry but capture it in a creative way despite the small available stand space.

Pico provided stand design and fabrication services for Imdaad this year. As a client, Imdaad are creative and experimental and are always open to new design ideas for all their exhibitions, and they allowed us to take their idea and run with it.

Based on their desire for an industrial look, we decided to focus on key elements that would create an ‘industrial environment’. We opted to use GI pipes with a raw finish as support for all counters. We then used these pipes as a frame for all graphics and posters, contrasting everything with a grey, faux concrete look vinyl floor and grain-textured wooden panels on the walls.