As the world’s largest sports retailer, with over 5,200 stores in 40 countries worldwide, Intersport specialises in merchandise for specific sports rather than brands. These sports include football, rugby, basketball, running, triathlon, fitness, racket sports, cycling, camping, swimming, water sports and more.

Pico was brought in to activate the opening ceremony of the Intersport store in Dammam, Saudi Arabia. Providing brand activation concept and execution, our team succeeded in bring the brand to life with decorative elements and entertainment which provided both adults and children with a fun-filled experience, showing them the delights of this powerful brand.