Jeep may have built its legendary reputation on off-road prowess, but the recent Jeep Roadshow hosted at Bangsar Village 2 Shopping Centre in Kuala Lumpur was anything but ‘rough and ready’.

Designed and built by the Pico team to convey the values of toughness and go-anywhere ability inherent to the Jeep brand, the Roadshow booth was developed with close attention to detail for a high-quality finished result.

Notable features of the design included a circular ‘showroom’ area accommodating examples of the marque’s entire line-up -- from Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited, to the recently introduced 2015 Jeep Renegade.