The King Abdullah Economic City (KAEC) development is part of a pioneering programme launched by the Saudi Arabian General Investment Authority, intended to place Saudi Arabia in the world's top ten competitive investment destinations. Comprising business districts, industrial areas, a sea port, residential properties and educational institutions, KAEC has implemented a sustainable development plan that is creating both employment and business opportunities.

The Time Forum is a two-day event showcasing KAEC's investment opportunities. Held at the Prince Sultan Grand Hall in the five-star Al Faisaliah Hotel, this year’s Forum included a detailed overview of the city's progress, its unfolding opportunities in different sectors, a city tour and one-on-one meetings with KAEC leaders.

Using design cues from the Time Forum theme, Pico fabricated the exhibition booths, facilitating presentations and discussions among the attendees. The team used MDF (medium-density fibreboard), acrylic and carpet augmented with LED lights to create a bright, business-like atmosphere conducive to meetings and networking.