For the past 18 months, Lenovo has been conducting a regional rollout of a huge number of Lenovo stores across Southeast Asia. With over 1,000 stores spanning Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, this massive project began in 2013 and is scheduled to continue through 2015. Pico is a crucial partner in this rollout, delivering design and technical development, R&D, project management and fabrication services.
Beginning in Indonesia, Pico first started with fit-out services for Lenovo Multibrand shops, helping to bridge the gaps the company was experiencing in logistics and quality assurance. Soon after, our role expanded into Vietnam and the Philippines. In 2014, the partnership with Pico expanded to four more markets and the flagship Lenovo Executive Stores were also brought into the portfolio. 2015 will see more countries added, along with Lenovo PC Services Centres and Mobile Services Centres.
With the Lenovo Regional rollout project, the strength of the Pico Group network was brought to live and establishes Pico as a strong player in the consumer retail industry in Asia.
"We would like to thank you all for the excellent work you have done to drive Lenovo Retail in ASEAN. Over the past 18 months, we have successfully raised the overall Brand Image of Lenovo through the stores that were built by Pico. Today, Lenovo is the #1 PC Worldwide Vendor. Without the team’s dedication and professionalism, we would not have achieved this goal." - Carol Tey, Retail Manager, ASEAN Region, Lenovo (Singapore) Pte Limited