Recently, Pico were instrumental in delivering the successful launch and presentation of Porsche’s 918 Spyder in the Middle East and Africa.

Designed to create awareness and generate excitement about this incredible hybrid sports car and to allow VVIP customers to start placing orders, the ‘007’-themed event was a smooth, luxurious experience all the way.

Part of a 10-market world tour, this roadshow needed to be meticulously planned and executed, as all materials needed to be moved from the airport to the event site and set up in less than 24 hours. Pico’s professionals managed the fastest project turnaround time in the world, completing this herculean task in only 15 hours.

There was also an incredible level of planning involved in transporting the VVIP guest and media representative from airport to hotel to Porsche’s final - and secret! - event destination, involving limousines, flying on seaplanes and moving across deserts.

The event itself was a huge hit, with the sunglasses-sporting staff - including camels! - and the ‘007-themed’ music providing a dramatic backdrop to the guests’ first glimpse of this powerful performance car. The client was particularly impressed with Pico’s efficient team and the ‘out-of-the-box’ experiential journey we provided their customers.