Pico helped activate Mitsubishi Motor’s presence at IAA 2015, held in Frankfurt/Main in mid-September. Providing architectural advisory and booth fabrication services to the Japanese brand, our team helped maximise their exposure at this high-profile show. 

One particularly interesting element involved finding a solution to safely secure a heavy vehicle on a steep slope. A great deal of engineering work and architectural planning were integrated and incorporated with the design and implementation of the booth, which we accomplished in collaboration with our partner Fairtrans International Ltd.

Our team provided fabrication work for the 1,216 sq. m. booth. To ensure the stands to be ready in time for the show, our teams provided 24-hour support to the clients, working efficiently to balance the needs of different stakeholders from several cultures with a very tight timeline.