The world is undergoing an environmental awakening. The business world in particular is beginning to understand that any development or business growth must be accompanied by a fierce loyalty to the environment.

Panasonic is fully supportive of this green vision. For their show-stopping booth at the 2013 International Greentech and Eco Products Exhibition and Conference Malaysia (iGem), Panasonic turned to Pico for an activation that earned them the Super iGem award.

The aim was to create a striking pavilion to tell the story of how Panasonic is living up to their promise of “a better life, a better world” by enriching the lives of Malaysians. With discerning home dwellers in mind, Panasonic sought to display an amalgamation of integrated solutions and applications that represents their brand pillars: Create, Store, Save and Manage”.

Our team managed to highlight the interconnectivity between technology and lifestyle through the dramatic use of overlapping circular forms. Poetically, the booth’s circular geometry also served as a platform where visitors could experience Panasonic’s many solutions within an overlapping circular matrix.