Foodex Japan is the largest food and beverage exhibition in Asia. The 2016 show was one of the largest Foodex shows in history, with 3,197 exhibitors from 78 countries and regions taking part, and 76,532 visitors enjoying the delights of the show.
The contrasting colour scheme of the Singha booth, designed by Pico, created a strong visual impact, with the decorative main ‘golden wall’ giving the booth a luxurious, exotic feel. The booth’s ample and highly functional counter spaces were the perfect choice given the large number of visitors – these spaces allowed Singha to host multiple visitors simultaneously, serving them with drinks and delicious Thai cuisine in an authentic atmosphere. This project was a success in every way, with a satisfied client, well-fed visitors and a very pleased project team.