Tasnee is Saudi Arabia’s second-larges industrial company and one of the world’s largest producers of titanium dioxide. Cristal, one of Tasnee’s subsidiaries, is a world leader in titanium dioxide products produced for a wide range of industries. At the Middle East Coatings Show 2016, Pico designed and fabricated a 160 sq. m. joint stand, serving both Tasnee and Cristal.
This open stand was split evenly between the two companies, while a shared meeting room space served both Tasnee and Cristal, allowing the brands to remain separate, but share in the synergistic energy created by the show.