An existing booth design was the starting point for the unique architecture of Tesco’s 36 sq-m ‘footprint’ at the Graduan Aspire 2016 career and postgraduate fair. Using both a deep knowledge of Tesco brand values and a detailed brief, the Pico team proceeded to extensively rework the hypermarket giant’s previous booth into a highly functional and prominently branded design that presents fairgoers with a fresh and welcoming ‘first contact’ with the company. The team’s supervision of the build process ensured a high-quality outcome.