Arab Open University aims to take education in Saudi Arabia to the next level by providing new formats of learning that reach a wider student community. To cement their presence in Saudi Arabia, their first permanent university building in Riyadh was recently inaugurated with a foundation stone ceremony. The event was graced by HRH Prince Faisal Bin Bandar Bin Abdulaziz Al Saud, Amir of Riyadh, who formalised the ceremony with his e-signature.

Inspired by the original Arab Open University building, Pico created an event design that expressed the close links between universities and communities. The team built two 1,000 sq. m. tents with a stage, backdrop and AV system, with a consistent theme pulling all the event’s disparate elements together into a seamless whole.