TV Asahi at International Broadcasting Centre

At Beijing 2008, one of the leading Japanese broadcasters TV Asahi sent 100 staff members to cover all the Olympic action both on and off the track.


To ensure their 48 sq. m. studio wowed audiences back home, the broadcaster commissioned Pico to fit-out its facility with lively graphics that entranced both viewers and the channel’s on-site sportscasters. The back ground is designed to match the National Stadium image with various combination of LED lights. From this studio, every activities were introduced to Japan on time by famous sports commentators.