The idea of flying cars has long been science fiction fantasy – this summit needed to overcome that perception and create informed, thought-provoking dialogue, while also generating enough buzz and excitement to attract large numbers of executives and specialists as attendees and draw in enough experts to serve as speakers and presenters. The summit, crucially, also needed to provide enough varied content that was important enough to this diverse group so that they would leave prepared to take the next steps in the evolution of urban aviation.
Infinity Marketing Team (IMT) were asked to event manage the two-day Uber Elevate summit for the UberAir branch of the company.