Voyah Dreamer launch

The world’s first luxury electric MPV was unveiled in May at ‘Voyah Dreamer’s launch’. Running for two days, the event gave guests ample opportunity to test ride and drive the vehicle, experience its many unique functions, and hear Voyah’s own experts explain its advanced concept and technologies.

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The launch experience was comprehensive, with even the noise reduction abilities of the car’s ‘magic carpet’ function and CDC system demonstrated, along with the spritely performance of its dual front and rear motors. To ensure its usefulness for both family and business, the interior was designed as a luxurious ‘living room’.

At the launch, several Dreamers were posed at a ‘campsite’ amongst tents outside the venue. The leisurely family fun continued with activities such as a leather craft workshop and an evening barbecue party with live music.

Pico was appointed to utilise its event activation expertise, providing creative planning, design, operation and hospitality services for the launch, as well as helping to organize test rides and drives. In all, more than 300 guests attended, with 155 groups of guests taking test rides and drives.

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