Wayfinding signage at Expo 2020 Dubai

For its six-month duration, local and international visitors at Expo 2020 Dubai found their directions and transportation information using signage delivered by Pico. Found across the Expo site and rendered in both Arabic and English, the signage was the product of wayfinding packages that included design, management and logistics services.


But that wasn’t all: Pico also provided design, build and operation services for some 20 national, corporate and thematic pavilions and management services for more than more than 500 events. In addition to overlays, the team’s involvement extended further to interior fit-out services for a temporary structure at the Dubai Exhibition Centre and retail outlets across the Expo site. In terms of contract value, Pico’s involvement in Expo 2020 was the largest in its 30 years of experience in world expositions.