Twice a year, sporting equipment brand Yonex hosts a gathering for dealers to order the latest products, discuss new sales and development strategies, and promote sales. One of latest of these, the 2021 Yonex Newest Technology and Products Trade Show, was held from 9-17 July 2020 in Shanghai.
Pico delivered much of the event on a ‘turnkey’ basis – including an extensive programme that encompassed new product launches and ordering, ‘dealer appreciation’ ceremonies, and an extensive display of new and existing products to promote the brand’s upcoming 75th anniversary in 2021. Special promotional appearances by badminton star Lin Dan, former badminton world champions Gong Ruina and Wang Yihan, and tennis star Zhu Lin were scheduled. A further highlight would be a special media session with Lin Dan on both off- and online platforms.