The Audi e-tron 2020 Seasonal Experience Tour

The Audi e-tron 2020 seasonal experience tour has begun in Hangzhou in October. One stop of the six-city experience tour is Shenzhen (20-25 November).

Pico delivers creative design and event management services for the Shenzhen stop with a roadshow, test drive as well as arranging homestay for participants. Drivers will surely enjoy Audi e-tron’s pure electric driving and the new green travel experiences.

Auto Guangzhou 2020

Remarkable success at the previous editions of Auto Guangzhou has earned Pico contracts from high-profile car marques from China and abroad. In 2020, Pico provided services for Baojun, Cadillac, Dongfeng Peugeot, Great Wall Motor, Jeep, Lexus, Lixiang, Lynk & Co, Mercedes-Benz, Polestar, Rolls-Royce, Škoda and more.

The 28th Quanzhou International Auto Show

The 28th Quanzhou International Auto Show was held at the Jinjiang International Convention and Exhibition Center (JJCEC) during 1-4 October, featuring vehicles from more than 70 marques.

From its sheer size to its planning, the event capitalised on the unique virtues of the venue itself; JJCEC’s large exhibition space, comprehensive support facilities and outdoor exhibition areas all contributed in key ways to the show’s success.

2020 Audi Innovation Award Livestream

One of Germany’s premiere luxury marques, Audi’s spirit of ‘forward through technology’ has seen it lead the industry with such concepts as Quattro four-wheel drive. Since 2018, its commitment to corporate social responsibility and new ideas has also been reflected by the annual Audi Innovation Award.

Hosted by Audi Taiwan, the Award programme seeks to identify potential business collaborations with start-ups with innovative concepts, create practical solutions with established businesses, and shape the future of smart mobility. Held in Taipei in July, the 2020 event also served as a valuable platform for local and international mobility experts to exchange ideas.

Auto China 2020

Held every two years, Beijing International Automobile Exhibition (Auto China) is one of the most influential international auto shows for display, release and trade of major auto brands. In 2020, many top-tier international auto shows have been cancelled due to the COVID-19 pandemic. Auto China 2020 was one of the few that could be successfully launched and thus this show was too important for China’s and foreign auto industries to miss.

Baidu Apollo’s Beijing Self-Driving with Passengers Road Test Launch Ceremony

At Baidu’s self-driving launch ceremony held at the Apollo Park at Beijing earlier this month, Pico provided creative design, on-site setup and experiential service for the event. The testing ground was 700 km long with nearly 100 stops including Yizhuang, Haidian and Shunyi.

Baidu has announced earlier its launch of Robotaxi which could be booked online via Baidu Map or the official website of Apollo.

The new INFINITI QX50 roadshow

With its unique combination of spirited performance and distinctive style, the new QX50 is an experience that is not easily forgotten. That’s why INFINITI chose to introduce its latest SUV to China by taking it directly to its potential owners, inviting them to get up close and personal with the car and the brand during a four-month roadshow that took it to major cities across the country.

Pico was entrusted by INFINITI to provide turnkey event management services for 12 stops of the roadshow.

BMW X5 Plug-in Hybrid Virtual Launch

The all-new 2020 BMW X5 plug-in hybrid has made its debut in Malaysia. Designed and event-managed by Pico, the virtual launch showcased state-of-the-art technology and the uncompromised elegance and characteristics of BMW Malaysia’s latest car model.

Pico designed and built the set ambience which showcased an ideal owner’s lifestyle and produced the video which highlighted the vehicle's outstanding features.

Audi Auto Show 2020

To reinforce its status as one of the country’s major luxury car brands and reveal the customer-centric substance behind the image, Audi took its latest models on a long tour of Chinese cities in the form of the Audi Auto Show 2020. As well as welcoming in-person visitors to a multi-themed 1,000 sq. m. exhibition space at each stop, the Show offered an online version enabling off-site enthusiasts to participate.

Chengdu Motor Show

The 10-day Chengdu Motor Show, spanning an area of 160,000 square meters, brought together exciting debuts, limited editions and innovative technologies of global and domestic auto brands. Pico activated presence of more than 10 brands at the show. Other than well-established brands such as Acura, Cadillac, Great Wall Motor, Jeep, Lexus, Lynk & Co, Mercedes-Benz, Rolls-Royce and FAW-Volkswagen, we also provided services for emerging smart and electric car brands such as Baojun and Polestar.