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‘Hydeout: The Prelude’ – A Digital Music Entertainment Platform


‘Hydeout: The Prelude’ – A Digital Music Entertainment Platform

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Getting ready to wow online audiences in January 2021 is Hydeout: The Prelude, a new digital music entertainment experience.

Hydeout imagines a new norm for the music and entertainment space, promoting inclusivity and diversity by attracting music lovers from across a wide spectrum of genres. With exclusively designed social features such as games, chatrooms and custom avatars, Hydeout highlights the vast potential of online interaction while virtually connecting like-minded people.

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HSBC Singapore Rugby 7s


HSBC Singapore Rugby 7s

Sixteen international rugby teams, quick-fire 15 minute matches, an audience of thousands of fanatical fans and a global audience of millions are the most visible ingredients of the popular HSBC Sevens World Series.

Behind the razzmatazz of the 2017 HSBC Singapore Rugby 7s (SG7s) was Pico, engaged by organizer Rugby Singapore Pte Ltd to provide full event management of the tournament.

Though Pico had successfully managed the previous year’s SG7s, the 2017 edition would be different, with greater emphasis placed on “building” the event in terms of branding, anticipation, and extending appeal for the whole family.

View the case study