virtual
The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition
The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.
In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.
In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.
digital
OMEN Challenge – The Video Game Game Show
On 29 January 2021, OMEN – HP’s gaming brand – presented the ‘OMEN Challenge - The Video Game Game Show’ livestream event. An online experience, the event introduced the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Players from all over the US competed to win an ultimate battle station kitted out with the latest OMEN products. Infinity Marketing Team was entrusted to provide virtual event production service for the programme.
View the case study
digital
Debut of AWE Mobile Studio at large-scale public event
In 2021 AsiaWorld-Expo (AWE) announced a HK$600 million renovation aiming to enhance its facilities and offer business partners and visitors a new and improved experience. One innovative element of the programme was the AWE Mobile Studio, self-contained and environmentally friendly meeting venue.
Pico was commissioned to design and build the very first example in time for a debut at the pre-show engagement activity prior to the Music Is Live concert at AWE in September 2021. The Mobile Studio turned this large-scale public event into an iconic O2O2O event by connecting the host and audience to both virtual and physical encounter.
virtual
HP Indonesia – Play to Progress Virtual Launch
Gaming is more popular than ever, in many ways having surpassed the status of pastime and become a bona fide lifestyle. In Indonesia alone, since the country’s lockdown, the number of gamers is likely to have grown, with the activity increasingly taking on a role in creating communities and building personal bonds. It has made HP Indonesia’s recent online unveiling of the latest gaming PCs from HP – OMEN by HP 16 and Victus by HP 16 – a truly milestone launch event.
View the case study
virtual
HP Malaysia – Next Level WFH Campaign
In view of the country’s extended stint under lockdown, HP Malaysia aimed to attract more online traffic to boost sales of Spectre X360 14 and Envy premium laptops. The brand engaged with Infinity-Pico to develop and implement a campaign that would reach into the homes and hearts of their customer demographic.
Making a virtue of necessity, the team took working from home – colloquially known as ‘WFH’ – as the basis of the campaign. Bringing some allure the well-known abbreviation, it was entitled ‘Next Level WFH’. Further, the inclusion of prizes in the campaign meant that WFH itself would now stand for ‘Win from HP’.
virtual
Mother Tongue Languages Symposium (MTLS) 2021
The Mother Tongue Languages Symposium (MTLS) is an annual flagship event organized by the Ministry of Education in Singapore and the Mother Tongue Language Learning and Promotion Committees. Its aim is to connect parents and educators with language education experts, giving new insights on motivating students to learn their ‘mother tongues’.
For its 10th anniversary in 2021, ‘Our Mother Tongues as Living Languages’ was the theme as the event went hybrid for the second time, deepening its connection with the community.
virtual
China-Europe (Italy) Creative Industries Digital Expo
Hosted by the China Council for the Promotion of International Trade and co-organized by the China Chamber of International Commerce and Beijing Vhall Technology Co., Ltd, the China-Europe (Italy) Creative Industries Digital Expo aimed to highlight the development of China’s creative industry. Visitors could browse through a range of works in visual and industrial art, architecture and the environment, interactive multimedia and fashion.
Pico’s digital specialist, Action One, was entrusted to build the online cloud exhibition platform, handle livestreams and produce promotional materials.
virtual
Geo Connect Asia 2021
Organized by Montgomery Events Asia, this large-scale hybrid flagship event for geospatial and location intelligence was held at Marina Bay Sands Expo and Convention Centre (MBS). As a large-scale pilot event held amidst a global pandemic, it was both a milestone for Singapore’s MICE industry and a testament to the city’s receptiveness to a safe and innovative event experience.
View the case study
digital
CENTRESTAGE 2021
Asia’s premier fashion event, CENTRESTAGE, is dressed to thrill for its return as a physical show during 10-12 September at the Hong Kong Convention and Exhibition Centre. Pico is responsible for overall show creative, show choreography and production, show management and content production, and digital and technology application for four key fashion shows.
Find out more
innovation
Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing
The Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing is a provincial-level establishment with a mission of utilising cyber-physical system (CPS) related technologies to enable digital transformation of discrete manufacturing and equipment manufacturing. The economic benefits of realising a new generation of smart manufacturing can be enormous.
Pico was entrusted to provide a full range of brand activation services for the facility, including overall planning, visual branding, experience creation, spatial design and build, and creating online exhibition halls.
awards
Pico Hong Kong honoured as an ‘EcoPartner’
HSBC Hex-Live
- Gold: Best Use of Live Streaming
- Bronze: Best Content Creation for a Virtual Event
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Gold: Best Digital Integration
HSBC Hex-Live
- Best Use of Mobile – Customer Engagement (Gold)
- Lifestyle and Entertainment (Gold)
- Best Use of Interactive Media / AR and VR (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot again
HSBC Hex-Live
- Bronze (Best Use of UI / UX Design)
Pico takes their spots on the annual list of the world's top event organizers and agencies
Huawei at GITEX 2020
- Best Stand at a Technology Event (Diamond)
- Best Stand 1000 sqm + (Platinum)
Rentokil Initial Digital Ecosystem Experience
- Best Storytelling at a Digital Event (Platinum)
- Best Digital Innovation for a Client (Platinum)
Certificate of Excellence
‘Happy Company 5 Years+’ Label
The 111th NAACP National Convention
Gold: Best Diversity Campaign
Silver: Best Virtual Event or Experience
OMEN Challenge – The Video Game Game Show
Bronze: Best Gaming or Esports Campaign
Bronze: Best Use of Gamification, Contests and Sweepstakes
Permanent Exhibits Gallery – ‘Through the Lens of Time’ at Singapore Discovery Centre (Interior Design)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Gold award)
- Event Agency of the Year (Local Hero award)
Caring Company 2020/2021
10 Years Plus Caring Company Logo
Hong Kong WinterFest
- Silver: Virtual Experience – Non-for-profit/Government
Diamond Award: Everlight Chemical booth at Touch Taiwan 2021
The New Land Rover Defender Media Launch Event
- Silver: Best Brand Activation
- Bronze: Best Event Production
Hong Kong WinterFest
- Bronze: Best Virtual Event Experience
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Best Idea – Events (Silver)
The virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
- Best B2B Event: Conferences / Meetings / Seminars
Silver
- Best Use of Hosting Platforms
Bronze
- Best Immersive Experience
- Best Virtual Event (B2B)
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
- Bronze (Best CRM Strategy)
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
- Great Wall Motors at Auto Expo 2020
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
- Bronze ('Promotion’ category)
'Blue and White – The Glory of the Silk Road’ exhibition
- 'Outstanding Projects’ category (Third prize)
Ex Winner in Best Production of an Event (B-To-B)
- Uber Elevate Summit 2019
Gold in Best Millennial or Gen Z Campaign
- HP at Coachella
Silver in Best Trade Show Activation
- The OMEN Gaming Lab
- TRANSPORTA (Experience Design category)
- Singapore Day 2019 (Experience Design category)
Honor 8X Beyond Limits
- Best Activation in a Retail Environment (Gold)
Adobe @ ITMA 2019 Barcelona
- Best Stand Up to 24 sqm (Gold)
Oerlikon @ ITMA 2019 Barcelona
- Best Stand 1000 sqm + (Bronze)
Mercedes-Benz BAM Festival 2019
- Best Launch (Gold)
- Best Business Solution (Bronze)
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
- Penang State Government @ iGEM 2018
Innovative Booth Design Excellence Award (73 sqm & above)
- Nissan @ Kuala Lumpur International Motor Show 2018
Innovative Pavilion Design Excellence Award
- SEMI Southeast Asia Pte Ltd @ SEMICON Southeast Asia 2019
Most Interesting Event Excellence Award (1,001 pax & above)
- Expo Negaraku 2017
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
- Best Stand Personnel Award
- People’s Choice Award
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
- Best Stand for Doing Business Award
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
- Project: Minggu Saham Amanah (MSAM) 2016 (Finalist)
- Project: Hitachi@IGEM 2015 (Finalist)
4. Best Event (201 pax and above)
- Project: Glenfiddich: A Visit to the Valley of Deer (Finalist)
- Project: SP Setia Raya Carnival 2015 (Finalist)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category