virtual
The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition
The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.
In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.
In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.
digital
OMEN Challenge – The Video Game Game Show
On 29 January 2021, OMEN – HP’s gaming brand – presented the ‘OMEN Challenge - The Video Game Game Show’ livestream event. An online experience, the event introduced the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Players from all over the US competed to win an ultimate battle station kitted out with the latest OMEN products. Infinity Marketing Team was entrusted to provide virtual event production service for the programme.
View the case study
digital
CENTRESTAGE 2021
Asia’s premier fashion event, CENTRESTAGE, is dressed to thrill for its return as a physical show during 10-12 September at the Hong Kong Convention and Exhibition Centre. Pico is responsible for overall show creative, show choreography and production, show management and content production, and digital and technology application for four key fashion shows.
Find out more
innovation
Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing
The Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing is a provincial-level establishment with a mission of utilising cyber-physical system (CPS) related technologies to enable digital transformation of discrete manufacturing and equipment manufacturing. The economic benefits of realising a new generation of smart manufacturing can be enormous.
Pico was entrusted to provide a full range of brand activation services for the facility, including overall planning, visual branding, experience creation, spatial design and build, and creating online exhibition halls.
exhibition
Dubai Department of Tourism and Commerce Marketing at Arabian Travel Market 2021
Arabian Travel Market (ATM) is a global event for tourism professionals to explore and create inbound and outbound travel business opportunities. Held in hybrid format for the first time in 2021, the event’s in-person segment took place at the Dubai World Trade Centre on 16-19 May, while the virtual component ran from 24-26 May.
View the case study
exhibition
LOTTE Hotels and Resorts at Arabian Travel Market 2021
Arabian Travel Market (ATM) is a global event for tourism professionals to explore and create inbound and outbound travel business opportunities. Held in hybrid format for the first time in 2021, the event’s in-person segment took place at the Dubai World Trade Centre on 16-19 May, while the virtual component ran from 24-26 May.
The LOTTE Hotels and Resorts brand was activated at ATM 2021 by a Pico team providing design concept creation, visual content development, and construction. Starting point for the stand’s standout look was the brand’s own design guidelines. The team used such guidelines as a basis from which an elegant, welcoming final product evolved, tailored specifically for the Gulf Cooperation Council (GCC) market.
exhibition
Korea National Tourism Organization at Arabian Travel Market 2021
Arabian Travel Market (ATM) is a global event for tourism professionals to explore and create inbound and outbound travel business opportunities. Held in hybrid format for the first time in 2021, the event’s in-person segment took place at the Dubai World Trade Centre on 16-19 May, while the virtual component ran from 24-26 May.
View the case study
activation
World Madam International Cultural Week 2021
World Madam is an integrated service platform that specifically appeals to the beauty of married women. Created by Madam Annie, it aims to improve women’s global status by linking together married women from the fields such as science, technology, economics and culture, magnifying their influence. The platform also raises awareness of health, beauty and ‘love’.
Find out more
virtual
Megaworld International: Revolutionizing the Future of Real Estate Philippine Property Expo 2021
Megaworld International, the official global marketing arm of Megaworld Corporation, organized this online event to showcase the latter’s property investment opportunities in the Philippines. Catering to both local and foreign investors, the aim was to create an interactive virtual expo experience that featured everything from an exhibition hall to talks, forums and seminars by key officials and industry leaders.
View the case study
digital
2021 Escape Room Experience at Midea Pop-up Store
Brimming with gamified activities and supported by extensive online content, this pop-up store in a popular Chengdu shopping centre was Midea’s way of burnishing its brand image by targeting a young and trendy audience with the launch of a new promotional character, ‘M Bo’.
The Pico team’s involvement was comprehensive, with their turnkey solution taking both offline and online facets of the project all the way from concept design to execution.
awards
Certificate of Excellence
‘Happy Company 5 Years+’ Label
The 111th NAACP National Convention
Gold: Best Diversity Campaign
Silver: Best Virtual Event or Experience
OMEN Challenge – The Video Game Game Show
Bronze: Best Gaming or Esports Campaign
Bronze: Best Use of Gamification, Contests and Sweepstakes
Permanent Exhibits Gallery – ‘Through the Lens of Time’ at Singapore Discovery Centre (Interior Design)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Gold award)
- Event Agency of the Year (Local Hero award)
Caring Company 2020/2021
10 Years Plus Caring Company Logo
Hong Kong WinterFest
- Silver: Virtual Experience – Non-for-profit/Government
Diamond Award: Everlight Chemical booth at Touch Taiwan 2021
The New Land Rover Defender Media Launch Event
- Silver: Best Brand Activation
- Bronze: Best Event Production
Hong Kong WinterFest
- Bronze: Best Virtual Event Experience
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Best Idea – Events (Silver)
The virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
- Best B2B Event: Conferences / Meetings / Seminars
Silver
- Best Use of Hosting Platforms
Bronze
- Best Immersive Experience
- Best Virtual Event (B2B)
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
- Bronze (Best CRM Strategy)
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
- Great Wall Motors at Auto Expo 2020
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
- Bronze ('Promotion’ category)
'Blue and White – The Glory of the Silk Road’ exhibition
- 'Outstanding Projects’ category (Third prize)
Ex Winner in Best Production of an Event (B-To-B)
- Uber Elevate Summit 2019
Gold in Best Millennial or Gen Z Campaign
- HP at Coachella
Silver in Best Trade Show Activation
- The OMEN Gaming Lab
- TRANSPORTA (Experience Design category)
- Singapore Day 2019 (Experience Design category)
Honor 8X Beyond Limits
- Best Activation in a Retail Environment (Gold)
Adobe @ ITMA 2019 Barcelona
- Best Stand Up to 24 sqm (Gold)
Oerlikon @ ITMA 2019 Barcelona
- Best Stand 1000 sqm + (Bronze)
Mercedes-Benz BAM Festival 2019
- Best Launch (Gold)
- Best Business Solution (Bronze)
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
- Penang State Government @ iGEM 2018
Innovative Booth Design Excellence Award (73 sqm & above)
- Nissan @ Kuala Lumpur International Motor Show 2018
Innovative Pavilion Design Excellence Award
- SEMI Southeast Asia Pte Ltd @ SEMICON Southeast Asia 2019
Most Interesting Event Excellence Award (1,001 pax & above)
- Expo Negaraku 2017
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
- Best Stand Personnel Award
- People’s Choice Award
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
- Best Stand for Doing Business Award
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
- Project: Minggu Saham Amanah (MSAM) 2016 (Finalist)
- Project: Hitachi@IGEM 2015 (Finalist)
4. Best Event (201 pax and above)
- Project: Glenfiddich: A Visit to the Valley of Deer (Finalist)
- Project: SP Setia Raya Carnival 2015 (Finalist)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category