Audi e-tron Launch Event

Audi Taiwan launched its first fully electric vehicle, Audi e-tron, at Taipei Music Center in December 2020, attracting 150 media and 400 VIP guests.

‘Hydeout: The Prelude’ – A Digital Music Entertainment Platform

Tickets available at www.hydeoutworld.com

Getting ready to wow online audiences in January 2021 is Hydeout: The Prelude, a new digital music entertainment experience.

Hydeout imagines a new norm for the music and entertainment space, promoting inclusivity and diversity by attracting music lovers from across a wide spectrum of genres. With exclusively designed social features such as games, chatrooms and custom avatars, Hydeout highlights the vast potential of online interaction while virtually connecting like-minded people.

JD Discovery 2020

In November 2020, leaders from the technology, academic and investment sectors gathered in Beijing before an in-person and livestream audience for the JD Discovery. Its theme was ‘Digital Intelligence Interconnection and Shaping the Future’, and its aim was to offer insight on digital intelligence trends, best practices in application, and future development.

Li-Ning Pop-up Store

For their 30th anniversary, Chinese sports fashion brand Li-Ning presented shoppers with something enticingly different when it set up pop-up stores in Taikoo Li Sanlitun in Beijing and Deji Plaza in Nanjing. The temporary spaces featured a series of different themes and offline interactions aimed at engaging customers with new shopping experiences during the Golden Week holiday and early November. Pico was commissioned to build and operate the stores.

Audi e-tron 2020 Seasonal Experience Tour

The three-month long Audi e-tron 2020 Seasonal Experience Tour reached the finishing line in December after its tour to six Tier 1 cities in China, including Hangzhou, Chengdu, Guangzhou, Shanghai, Shenzhen, and Beijing. The opening ceremony was held at its first stop, Hangzhou, in October 2020.

2020 JD mobile phone promotional campus concert

For JD, the growing millennial and Gen Z domination of the consumer market means a younger generation is a key market segment for their mobile phones. With this concert at Chongqing University in September, JD used the universal language of music to get its message across to an audience of up-and-coming thinkers.

As well as music, the event included a range of activities to help the audience engage with JD mobile phones and connect with the brand in general. Pico was entrusted to provide event management, design, execution and promotion services.

#PetExpoConnect 2020

The COVID-19 pandemic brought unprecedented change to the events industry. But as MP Singapore, a Pico Group subsidiary has recognised, the need for community connections is as strong as ever.

As the organizer of PetExpo, Singapore’s largest pet event, MP Singapore introduced a brand-new initiative for its seventh edition in 2020: #PetExpoConnect, a digital spin-off that would invite the pet community to connect, converse and create new shared experiences.

YouTube Brandcast 2020

This year's YouTube Brandcast was transformed from an in-person to an online broadcast event. Pico helped make this happen by utilising its digital capabilities and resourcefulness in event management. The team provides services from visual creation, script development, video recording of speakers from different parts of the world, to the overall planning and logistics of the online broadcast.

2020 Audi Innovation Award Livestream

One of Germany’s premiere luxury marques, Audi’s spirit of ‘forward through technology’ has seen it lead the industry with such concepts as Quattro four-wheel drive. Since 2018, its commitment to corporate social responsibility and new ideas has also been reflected by the annual Audi Innovation Award.

Hosted by Audi Taiwan, the Award programme seeks to identify potential business collaborations with start-ups with innovative concepts, create practical solutions with established businesses, and shape the future of smart mobility. Held in Taipei in July, the 2020 event also served as a valuable platform for local and international mobility experts to exchange ideas.

Virtual Sharp Dealers’ Convention 2020

Each year, consumer electronics and home appliance giant Sharp hosts a convention that brings together dealers, business partners and management team members from Malaysia and abroad to celebrate their shared achievements.

In 2020, participants looked forward to something different – but even more memorable – than in previous years: a convention that would mark ‘108 Years of Cutting-edge Innovation’ by being completely virtual for the very first time. A highlight would be the introduction of the ‘e-sharp’ online shop, as well as sophisticated products which have set new benchmarks for doing business virtually/remotely, such as Sharp’s Remote Life Technology.