Li-Ning Pop-up Store

For their 30th anniversary, Chinese sports fashion brand Li-Ning presented shoppers with something enticingly different when it set up pop-up stores in Taikoo Li Sanlitun in Beijing and Deji Plaza in Nanjing. The temporary spaces featured a series of different themes and offline interactions aimed at engaging customers with new shopping experiences during the Golden Week holiday and early November. Pico was commissioned to build and operate the stores.

The Audi e-tron 2020 Seasonal Experience Tour

The Audi e-tron 2020 seasonal experience tour has begun in Hangzhou in October. One stop of the six-city experience tour is Shenzhen (20-25 November).

Pico delivers creative design and event management services for the Shenzhen stop with a roadshow, test drive as well as arranging homestay for participants. Drivers will surely enjoy Audi e-tron’s pure electric driving and the new green travel experiences.

2020 JD mobile phone promotional campus concert

For JD, the growing millennial and Gen Z domination of the consumer market means a younger generation is a key market segment for their mobile phones. With this concert at Chongqing University in September, JD used the universal language of music to get its message across to an audience of up-and-coming thinkers.

As well as music, the event included a range of activities to help the audience engage with JD mobile phones and connect with the brand in general. Pico was entrusted to provide event management, design, execution and promotion services.

#PetExpoConnect 2020

The COVID-19 pandemic brought unprecedented change to the events industry. But as MP Singapore, a Pico Group subsidiary has recognised, the need for community connections is as strong as ever.

As the organizer of PetExpo, Singapore’s largest pet event, MP Singapore introduced a brand-new initiative for its seventh edition in 2020: #PetExpoConnect, a digital spin-off that would invite the pet community to connect, converse and create new shared experiences.

YouTube Brandcast 2020

This year's YouTube Brandcast was transformed from an in-person to an online broadcast event. Pico helped make this happen by utilising its digital capabilities and resourcefulness in event management. The team provides services from visual creation, script development, video recording of speakers from different parts of the world, to the overall planning and logistics of the online broadcast.

2020 Audi Innovation Award Livestream

One of Germany’s premiere luxury marques, Audi’s spirit of ‘forward through technology’ has seen it lead the industry with such concepts as Quattro four-wheel drive. Since 2018, its commitment to corporate social responsibility and new ideas has also been reflected by the annual Audi Innovation Award.

Hosted by Audi Taiwan, the Award programme seeks to identify potential business collaborations with start-ups with innovative concepts, create practical solutions with established businesses, and shape the future of smart mobility. Held in Taipei in July, the 2020 event also served as a valuable platform for local and international mobility experts to exchange ideas.

Virtual Sharp Dealers’ Convention 2020

Each year, consumer electronics and home appliance giant Sharp hosts a convention that brings together dealers, business partners and management team members from Malaysia and abroad to celebrate their shared achievements.

In 2020, participants looked forward to something different – but even more memorable – than in previous years: a convention that would mark ‘108 Years of Cutting-edge Innovation’ by being completely virtual for the very first time. A highlight would be the introduction of the ‘e-sharp’ online shop, as well as sophisticated products which have set new benchmarks for doing business virtually/remotely, such as Sharp’s Remote Life Technology.

2020 Taipei Fashion Week SS21

The 2020 Taipei Fashion Week SS21 was the Taiwan fashion industry’s chance to stride into the world spotlight and champion its domestic brands. Held at Songshan Cultural and Creative Park from 6-10 October, it was a glittering expression of the culture and lifestyles of an emerging creative powerhouse.

Baidu Apollo’s Beijing Self-Driving with Passengers Road Test Launch Ceremony

At Baidu’s self-driving launch ceremony held at the Apollo Park at Beijing earlier this month, Pico provided creative design, on-site setup and experiential service for the event. The testing ground was 700 km long with nearly 100 stops including Yizhuang, Haidian and Shunyi.

Baidu has announced earlier its launch of Robotaxi which could be booked online via Baidu Map or the official website of Apollo.

The new INFINITI QX50 roadshow

With its unique combination of spirited performance and distinctive style, the new QX50 is an experience that is not easily forgotten. That’s why INFINITI chose to introduce its latest SUV to China by taking it directly to its potential owners, inviting them to get up close and personal with the car and the brand during a four-month roadshow that took it to major cities across the country.

Pico was entrusted by INFINITI to provide turnkey event management services for 12 stops of the roadshow.