Audi Taiwan launched its first fully electric vehicle, Audi e-tron, at Taipei Music Center in December 2020, attracting 150 media and 400 VIP guests.
View the case studyTickets available at www.hydeoutworld.com
Getting ready to wow online audiences in January 2021 is Hydeout: The Prelude, a new digital music entertainment experience.
Hydeout imagines a new norm for the music and entertainment space, promoting inclusivity and diversity by attracting music lovers from across a wide spectrum of genres. With exclusively designed social features such as games, chatrooms and custom avatars, Hydeout highlights the vast potential of online interaction while virtually connecting like-minded people.
In November 2020, leaders from the technology, academic and investment sectors gathered in Beijing before an in-person and livestream audience for the JD Discovery. Its theme was ‘Digital Intelligence Interconnection and Shaping the Future’, and its aim was to offer insight on digital intelligence trends, best practices in application, and future development.
Find out moreFor their 30th anniversary, Chinese sports fashion brand Li-Ning presented shoppers with something enticingly different when it set up pop-up stores in Taikoo Li Sanlitun in Beijing and Deji Plaza in Nanjing. The temporary spaces featured a series of different themes and offline interactions aimed at engaging customers with new shopping experiences during the Golden Week holiday and early November. Pico was commissioned to build and operate the stores.
View the case studyThe three-month long Audi e-tron 2020 Seasonal Experience Tour reached the finishing line in December after its tour to six Tier 1 cities in China, including Hangzhou, Chengdu, Guangzhou, Shanghai, Shenzhen, and Beijing. The opening ceremony was held at its first stop, Hangzhou, in October 2020.
Find out moreFor JD, the growing millennial and Gen Z domination of the consumer market means a younger generation is a key market segment for their mobile phones. With this concert at Chongqing University in September, JD used the universal language of music to get its message across to an audience of up-and-coming thinkers.
As well as music, the event included a range of activities to help the audience engage with JD mobile phones and connect with the brand in general. Pico was entrusted to provide event management, design, execution and promotion services.
The COVID-19 pandemic brought unprecedented change to the events industry. But as MP Singapore, a Pico Group subsidiary has recognised, the need for community connections is as strong as ever.
As the organizer of PetExpo, Singapore’s largest pet event, MP Singapore introduced a brand-new initiative for its seventh edition in 2020: #PetExpoConnect, a digital spin-off that would invite the pet community to connect, converse and create new shared experiences.
This year's YouTube Brandcast was transformed from an in-person to an online broadcast event. Pico helped make this happen by utilising its digital capabilities and resourcefulness in event management. The team provides services from visual creation, script development, video recording of speakers from different parts of the world, to the overall planning and logistics of the online broadcast.
View the case studyOne of Germany’s premiere luxury marques, Audi’s spirit of ‘forward through technology’ has seen it lead the industry with such concepts as Quattro four-wheel drive. Since 2018, its commitment to corporate social responsibility and new ideas has also been reflected by the annual Audi Innovation Award.
Hosted by Audi Taiwan, the Award programme seeks to identify potential business collaborations with start-ups with innovative concepts, create practical solutions with established businesses, and shape the future of smart mobility. Held in Taipei in July, the 2020 event also served as a valuable platform for local and international mobility experts to exchange ideas.
View the case studyEach year, consumer electronics and home appliance giant Sharp hosts a convention that brings together dealers, business partners and management team members from Malaysia and abroad to celebrate their shared achievements.
In 2020, participants looked forward to something different – but even more memorable – than in previous years: a convention that would mark ‘108 Years of Cutting-edge Innovation’ by being completely virtual for the very first time. A highlight would be the introduction of the ‘e-sharp’ online shop, as well as sophisticated products which have set new benchmarks for doing business virtually/remotely, such as Sharp’s Remote Life Technology.
View the case studyThe virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
Silver
Bronze
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
'Blue and White – The Glory of the Silk Road’ exhibition
Ex Winner in Best Production of an Event (B-To-B)
Gold in Best Millennial or Gen Z Campaign
Silver in Best Trade Show Activation
Honor 8X Beyond Limits
Adobe @ ITMA 2019 Barcelona
Oerlikon @ ITMA 2019 Barcelona
Mercedes-Benz BAM Festival 2019
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
Innovative Booth Design Excellence Award (73 sqm & above)
Innovative Pavilion Design Excellence Award
Most Interesting Event Excellence Award (1,001 pax & above)
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
4. Best Event (201 pax and above)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category