HP Antarctic Dome at Coachella

Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.

REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.

TCL、2022年国際家電見本市CESに出展

テレビと家電のリーディングカンパニーであるTCLにとって、ラスベガスで開催されたCES国際家電・テクノロジーショーは、持続可能なソリューション、プレミアムテクノロジー、無限のエンターテインメントオプションに対する同社の取り組みを世界中の顧客にアピールする注目の機会でした。

ピコはデザイン、施工、イベント運営を担当し、TCLの存在感を高め、メッセージを伝えることに貢献しました。

CESに再訪し、TCLが2022年をどのように再形成したかを見たい方はここをクリック: https://www.tcl.com/us/en/ces

第112回NAACPバーチャル全国大会・第43回ACT-SO全国大会

全米有色人地位向上協会（NAACP）は、長年にわたり、米国で卓越した公民権団体として活動しています。毎年開催される全米大会では、社会活動家、産業界のリーダー、公務員、一般市民が集まり、全米の黒人社会に前向きな変化をもたらすための経験やアイデアを共有し、解決策を話し合います。

2020年、ピコのインフィニティ・マーケティング・チーム（IMT）は、世界的な新型コロナウィルスの大流行を受けて、大会を初めてオンライン化する上で重要な役割を担いました。このイベントは、2021年のPROアワードで「ベストダイバーシティキャンペーン」の金賞と「ベストバーチャルイベントまたはエクスペリエンス」の銀賞を受賞しました。

2021年、IMTは再びリードプロダクションパートナーとして、第112回NAACPバーチャル全国大会と第43回ACT-SO（アフリカ学術・文化・技術・科学オリンピック）全国大会を、すべての参加者にとってさらに魅力的な体験とすることを任されました。

China Mobile Global Partners Conference 2022

The Brief

‘Focusing on Integration and Innovation, Writing a Smart Future Together’ was the 10th anniversary theme of the China Mobile Global Partners Conference 2022. A showcase of the telecoms brand’s digital innovations achievements over the past decade, the two-day event marked the first time the Conference was held in real time on a virtual platform supported by cloud technology.  

Pico was appointed to deliver the metaverse services that would be the Conference’s backbone. The team divided the event into five major modules, created a Metaverse Innovation Pavilion, and used technologies such as 5G, Ultra HD and VR to create an immersive experience for all participants.

Metro Metaverse Design Art – ART-IN 24 (Metaverse Exhibition)

Art went underground as well as virtual during the first ‘Metro Metaverse Design Art’ (MMDA) exhibition held in Shanghai in late 2022. The immersive exhibition consisted of both a unique physical show hosted in the city’s metro and a digital twin in the metaverse. The project aimed to increase opportunities for artists and designers to connect with brands and integrate art into everyday urban life. 

Dubbed ‘ART-IN 24’, the virtual exhibition was held on the YAOLAND metaverse platform developed by Pico. Visitors needed only to log in to the ‘ART-IN 24’ island to experience the artworks as if they were physically present.

Chengdu Motor Show 2023

Marques from around the world once again drove into China for the latest edition of the annual Chengdu Motor Show from 25 August to 3 September 2023. For visitors it was a chance to get into gear with the latest industry’s debuts and splashy new technologies and features.

Pico was also there, having been appointed to activate the presences of more than 25 marques – namely ARCFOX, Audi, AVATR, Buick, BYD, Cadillac, Chery, Denza, Dongfeng Citroen, Dongfeng Peugeot, Geely, Great Wall Motor, Jaguar Land Rover, JETOUR, Lexus, Li Auto, Lynk & Co, Mercedes-Benz, ORA, Oshan, Polestar, Rising Auto, SAIC Maxus, smart and XPeng. 

CM Financial Technology Metaverse

CM Financial Technology (CMFT), a subsidiary of China Mobile, is committed to expanding its business while demonstrating its innovative capabilities. To this end, the brand entrusted Pico and its YAOLAND services to create an impressive CMFT metaverse for a December 2022 debut.

The metaverse features a main island and multiple sub-islands. Using digital twin technology, the project team also generated CMFT’s first AI employee, ‘Jin Beibei’, to provide visitors with voiceover guided tours and other useful information about the brand’s business advantages. Visitors can even interact with Beibei, giving the experience an engaging – and entertaining – edge. The platform also supports login from both mobile devices and computers, opening it up to a very wide range of visitors.

Infineon Virtual Exhibition Hall

A fascinating new addition to the YAOLAND metaverse in 2022 was Infineon’s virtual exhibition hall, Giving a new impetus to digital intelligence. Infineon's online virtual showroom builds a visual creative worldview around the underlying logical proposition of the life of the city, and shows users the application scenarios of digital intelligence through three major sections (Future Mobility, Internet of Everything, and Green Energy).

Within the hall, visitors can explore futuristic urban settings, modes of transport and energy generation, and even get a preview of smart furniture in an Internet of Things home. Hotspots located throughout can be clicked for access to more tech application scenarios as well as product information.

The Land of Warriors Carnival ‘Soul Awakening’

With the end of the first series of The Land of Warriors, The Land of Warriors Carnival ‘Soul Awakening’ drew fun-loving crowds in Chengdu from 19 May to 6 October 2023. Occupying an area of 5,000 sq. m, the event featured seven themed zones, 20 photo spots, and activities such as immersive interactive entertainment experiences, AI interactions, new media performances, art exhibitions, themed concerts and speciality food markets. Another major attraction was a 360-degree immersive world featuring highly restored scenes from The Land of Warriors. Pico was commissioned to provide a full range of services for the Carnival, from design and construction to operation.

Honeywell Metaverse Innovation Summit

Held over three days in 2022 on the YAOLAND metaverse platform, Honeywell’s metaverse innovation summit focused on core themes of innovation, technology and ecosystem while hosting the launch of eight new products and solutions. The event demonstrated the brand’s digital innovation capabilities as well as its cooperation with industry partners in China’s digitalisation. PIXELS, member of the Pico Group, was appointed to provide metaverse services.

At the summit, visitors could create their own digital avatars to send texts and perform a range of expressions, movements and gestures as they interacted and explored. Highlights of the event included its six digital display boards and activities such as making posters, earning points through daily check-ins, sharing invitations with friends and more, to redeem prizes and enter into lucky draws.