LOTTE Hotels and Resorts at Arabian Travel Market 2021

Arabian Travel Market (ATM) is a global event for tourism professionals to explore and create inbound and outbound travel business opportunities. Held in hybrid format for the first time in 2021, the event’s in-person segment took place at the Dubai World Trade Centre on 16-19 May, while the virtual component ran from 24-26 May.

The LOTTE Hotels and Resorts brand was activated at ATM 2021 by a Pico team providing design concept creation, visual content development, and construction. Starting point for the stand’s standout look was the brand’s own design guidelines. The team used such guidelines as a basis from which an elegant, welcoming final product evolved, tailored specifically for the Gulf Cooperation Council (GCC) market.