With a recent global report showing over 70% of respondents willing to adopt greener consumption habits, businesses are being compelled to demonstrate a genuine commitment to sustainability as never before.

Citing i Light Singapore, Asia’s leading sustainable light art festival, as an example, the Chairman shows how event planners used environmental conservation as a core creative concept, and how this drove a variety of green actions and initiatives designed to attract a wide audience. In other cases, green ideas can be more subtly woven into an event, in keeping with the client’s message and brand values.

*The above is a summary of the original Chinese article.