Alibaba Cloud’s exhibition centres in various locations in China give customers a vital hands-on impression of the brand and its offerings. However, the locations are beyond the reach of many overseas customers. To bring a personal Alibaba Cloud experience to distant markets, the brand commissioned Pico to develop online and virtual reality (VR) showrooms.
As envisioned by the client and Pico, the chief aim of the VR showroom is to drive customer engagement by giving users an ‘in person’ experience of Alibaba Cloud technology. The web version offers more comprehensive and detailed content in an exceptionally convenient form.
The team developed both versions in a process that included design renderings, animation reference recommendations, design finalisation, animation integration and debugging, and programme development.
As preferred by Alibaba Cloud, the space’s general design is clean and simple, and it incorporated animations which enhance user engagement. The multiple layers of content tended to overload the team’s hardware in early development. Pico’s technicians worked closely with the client to overcome these hitches, with the final product arriving smoothly and exceeding expectations.