Audi R8 LMS Cup (Taiwan Leg)

The Audi R8 LMS Cup is an exclusive motor racing series based in Asia and run by Audi. The twelve-race cup is a ‘one-make’ series, where all participating vehicles are based on one design, in this case, the mighty Audi R8 LMS (GT3).


Pico provided a wide scope of services for the Taiwan leg of the series, the ninth and penultimate race held at Penbay International Circuit near Kaohsiung. Our team delivered experience design, event design and planning, structure setup and dismantle, project, manpower and car management, VIP and guest hospitality, logistics, press conferences and other services.

This prominent international racing event brought together internationally famous racers, global brands and high-profile media crews. Amidst all the action and excitement, our team had to keep our eye on the ball and manage multiple event elements at the same time, while also ensuring a safe and secure environment and making sure the VIPs were taken care of at all times. In the end, the race went off without a hitch. In fact, it was a roaring success, made all the sweeter by the victory of hometown Taiwanese hero Jeffrey Lee in the Am Cup classification, who won both his race and the championship.