Luxury automotive brand BMW recently launched their All-New 3 Series in Malaysia with a show-stopping experiential showcase that was conceptualised, planned and executed by Pico.
The launch itself was simply spectacular. With a mock-up of a cityscape as a backdrop, our teams used state-of-the-art projection mapping tech to create a life-like model of a busy urban street. Gradually, we brought this streetscape to life by degrees, ending in a grand reveal of the models in the All-New BMW 3 Series.
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