Global luxury and leading sports car giant Porsche finally entered Taiwan in 2018. To celebrate the brand’s 70th anniversary, Porsche held its famous Sportscar Together Day in Taipei, going all out to create a spectacular day for their fans and devoted customers.
Pico provided end-to-end services for the day, from creative direction and design development to event planning, management, execution and more; all with the aim of ‘shortening the distance’ between Porsche and the public to make this brand even more accessible to new fans and bring them even closer to their established target market.
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