The co-branding of a launch event between Porsche and Breeze Center mall was the perfect way for this premium car brand and this exceptional Taiwanese mall to connect to the younger generation. Leveraging fashion, style and a deep love of sports cars, Pico took control of activating this VIP launch of the new Porsche Cayenne Coupé.
Our team provided a total servicing package that satisfied every possible need – including a mini-site/online registration portal designed to provide event information and act as a guidebook for this and other mall activities; premium F&B, luxury wine co-branding and highly attentive service as well as a comprehensive digital marketing campaign. All elements of the launch were designed to maximise communication with the right stakeholders, increase outreach to new target groups and ensure the launch was spectacularly grand.