The 3rd China International Import Expo

The 3rd China International Import Expo (CIIE) was concluded successfully in November 2020.


  • LIXIL's exhibition booth with blue display at The 3rd China International Import Expo

Remarkable success at the previous two editions has earned Pico further contracts for the third year. This year, Pico provided services for over 20 high-profile brands including Arla, Fronius China, the Fung Group, GE China, GE Healthcare China, HIWIN, Jaguar Land Rover, Jeep, Johnson Controls, Liebherr, LIXIL Group, Namchow, OLYMPUS, Singapore Pavilion, Yonex and more. On top of activating physical presence for these brands, Pico was also entrusted to create virtual booths for some of the brands.

Positioned as the world’s first import-themed national-level expo, the CIIE gives firm support to trade liberalisation and economic globalisation and actively open the China’s market to the world. It facilitates countries and regions all over the world to strengthen economic cooperation and trade, and to promote global trade and world economic growth in order to make the world economy more open. Spanning an exhibition area of nearly 360,000 sq. m. at the National Exhibition and Convention Center (Shanghai), the show attracted nearly 400,000 professional visitors including representatives from Fortune 500 list of companies.