Located at Anta headquarters in Jinjiang, Quanzhou, Fujian province, the Anta Keep Moving Museum showcases everything there is to know about the sporting equipment giant over the past three decades. Pico was appointed to provide interior and build services for the facility.
Flawless craftsmanship is one of the first things visitors to the 3,200 sq. m. space may notice. For ease of exploration, displays are organized into themed zones, including ‘Technology’ and ‘Olympic’ zones, a 360-degree cinema and an interactive photo zone. Interested visitors can learn highlights of Anta’s development, strategy and goals to gain a sense of its ‘corporate spirit’ and culture in the compelling ‘Anta Corporate Cultural zone’.
