This was the third show in succession that we have delivered for Daimler and we had to take the brands to a new level. We were challenged to create three independent but harmonious spaces that would once again dominate the show.
From projection mapping to touch screen technology; a LED dynamic brand ribbon of messaging and animation across all three exhibit spaces unified the exhibit under the Daimler umbrella, Truck Show Radio – a radio channel of music and infomercials, unique interior architecture features created a branded environment that embodied the individual personality of each brand. Many socially shareable moments were created, and at every opportunity, data capture technology was built into the experience.