National leaders and delegates at the 2022 Beijing Winter Olympics enjoyed superb shopping along with a cultural experience at the Yanqi Lake Exhibition. Located at the Yanqi Lake International Convention & Exhibition Centre, its 3,000 sq. m. area was themed ‘Spring Festival at the Winter Olympics, Together for a Shared Future’ and organised into six areas, each with a distinct sub-theme such as ‘Beijing Huairou’ and ‘Beijing time-honoured brands’. An open, flowing layout allowed visitors to maintain safe social distancing while browsing through more than 400 products from 36 different brands. Pico was appointed to provide the exhibition’s design, production and on-site operation services.
“In response to the Municipal Committee and Government’s call, Pico formed an exceptional team for the project and used its great expertise and experience to overcome many challenges. Their services were of excellent quality, living up to the reputation of ‘Beijing service’. We express sincere appreciation and respect for Pico and the efforts of its staff”
– Yanqi Lake Hotel Group Winter Olympics Task Force for Foreign Leader Reception and Beijing Service Quality
ACTIVATE YOUR BRAND NOW