SEO Analyst | People | Pico
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SEO Analyst
Hong Kong
Job Reference no: PWCOM01

Responsibilities:
  • Oversee and maintain various analytics software to measure, track and analyze SEO performance metrics for the overseas markets
  • Present and communicate data/analysis findings to support shaping SEO strategy and deliver actionable insights to optimize SEO performance 
  • Design and create comprehensive dashboards to monitor and report SEO performance
  • Lead keyword research projects, review of creative copy and analysis of web content to optimize keywords portfolio
  • Monitor market trends, stay abreast of latest technological developments and identify software enhancement needs to ensure most accurate and current performance metrics are utilized
  • Work closely with regional offices to implement best practices, supporting to derive key SEO decisions with more localized strategies

Requirements:
  • Degree holder in Marketing/ eCommerce/Business Management or a relevant discipline
  • Minimum 4 years SEO experience, preferably from eCommerce, digital services or other consumer goods sectors
  • Familiarity with major search platforms, including Google, Yahoo Bing, Baidu. Other region-specific search engine knowledge an advantage
  • Proven experience in Optimization, Lead Generation and Content Marketing
  • Detail minded with an analytical mindset, numerically sensitive
  • Proficiency in both written and spoken English; Mandarin or other Asian language skills an advantage
  • Flexible work locations


Apply now
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