The Essential Guide to Brand Activation Strategy in 2024 

Brand Activation Strategy? Branding Strategy? Brand building strategy?  

No matter how we describe the strategy with different terms, this is what you cannot neglect for your brand.  

To formulate an effective global brand strategy, brands should identify their objectives with their brand consultant, either building their brands in the emerging markets or focusing on the current mature markets.  

Importance of Brand Activation to increase the brand awareness in global markets 

As one of the crucial factors in the brand strategy, brand activation campaigns are the best option for them to stand out in a crowded market. Why? Global brand activation campaign can help you in following aspects:

1. Global Brand Message to Local Market 
   • Global markets are diverse, and what resonates with consumers in one market may not work in another. Brand activation could be customized to fit local cultures and preferences, helping brands connect with customers in a more meaningful way.
2. Creating emotional connections 
   • Brand activation campaign can help a brand cut through the noise and stand out from the competition by creating memorable experiences or campaigns that capture consumers' attention. The key of the campaign is to create emotional connection with the audience. For example, an automotive product launch event should demonstrate the key features that can arouse the needs of speed, comfort, style or safety with corresponding design and interactive elements.   
3. Generating Buzz and word-of-mouth 
   • Brand activation campaign can generate buzz and excitement around a brand, leading to increased word-of-mouth and social sharing. This can help amplify the reach of your brand message and increase the brand visibility in global markets.

3 Common Challenges on Formulating Effective Brand Activation

Under the trend of globalization, the market competitiveness is climbing up, hence brands are facing challenges on acquiring leading position in the market. We all know that the branding will encompasses your whole brand identity, but many brands always find it difficult to build up a desirable branding in customer mind with insufficient budget. Here are top 3 challenges for global brand in formulating brand activation campaign:

1. Inaccurate Brand Positioning in the Market
   • Some of the brand place their brand in an inaccurate brand positioning in the market. This is a common mistake for the brands who do not hire a global branding agency. Brands should not forget about their audience’s needs and preferences.
2. The Inconsistency of the strategy
   • Formulating good strategies on paper is one thing, but determining whether the strategies are successfully translating into desired behaviors and business results requires strong consistency. Strong consistency of the strategy can enable audience to perceive a strong linkage between the brands and the brand images they delivered.
3. Differentiation in the market
   • Most of the markets nowadays are highly competitive. Crafting a brand strategy that allows the brand to differentiate itself from other competitors is difficult. It's always not an easy task for brands to make unique proposition and stand out positively from their competitors.

To solve the challenges, the only solution is to find a Trustworthy Brand Consulting Agency, Why Pico?

We understand many companies always face difficulties on creating effective marketing activities to 
boost the sales performance and generate more leads. A good Brand consultation agency can help clients to create
extraordinary and strategic brand consultation and give innovative insights to our clients around the world.

Apart from the brand consultation, explore our expertise on:

Event, Exhibition, World Expo, Conference Management, Digital Solutions, Interior Design & Retail

Please contact us if you have any enquiries on our services.