Potential too big to miss
Globally, sponsorship is a US$60 billion-plus industry1, with sports sponsorship representing a substantial share.
Why? Because sports connects people, all over the world. Sports sponsorship is a powerful way for businesses to connect to key audiences – from customers and channel partners, to media, regulators and analysts.
And because sports are getting bigger, so are the opportunities for brands. China alone predicts that the value of its sports industry will grow to over RMB3 trillion by year 20202. The upcoming Tokyo 2020 Olympic Games has already eclipsed all previous Olympics in terms of sponsor support, with reports of almost US$3 billion committed and more partners expected3.
It is too great an opportunity to miss; and Pico Sports is your ideal teammate in Asia:
- impeccable credentials across all the major sports and access to all the major sports properties
- comprehensive end-to-end services, from initial consulting through to event infrastructure and digital integration
- advanced planning and modelling expertise to guarantee maximum commercial return
- a powerful global network in nearly 20 countries