Bringing brands to the game
Pico Sports fuses the expertise and resources of Pico and Redmandarin to help brands maximise the impact of sports sponsorship and partnership.
We guide clients to the sponsorships holding the greatest potential in terms of ROI and brand activation goals. Then we pair Pico’s sports event activation experience and resources from nearly 40 cities worldwide with Redmandarin’s specialist sponsorship and partnership expertise to create innovative ways to fulfil – or exceed – that potential.
Our ultimate value: Pico Sports connects your brand to a global audience, and makes sponsorship the most cost-effective way to achieve commercial objectives.
Potential too big to miss
Globally, sponsorship is a US$60 billion-plus industry1, with sports sponsorship representing a substantial share.
Why? Because sports connects people, all over the world. Sports sponsorship is a powerful way for businesses to connect to key audiences – from customers and channel partners, to media, regulators and analysts.
And because sports are getting bigger, so are the opportunities for brands. China alone predicts that the value of its sports industry will grow to over RMB3 trillion by year 20202. The upcoming Tokyo 2020 Olympic Games has already eclipsed all previous Olympics in terms of sponsor support, with reports of almost US$3 billion committed and more partners expected3.
It is too great an opportunity to miss; and Pico Sports is your ideal teammate in Asia:
- impeccable credentials across all the major sports and access to all the major sports properties
- comprehensive end-to-end services, from initial consulting through to event infrastructure and digital integration
- advanced planning and modelling expertise to guarantee maximum commercial return
- a powerful global network in nearly 20 countries
An unmatched track record
Pico Sports leverages the experience gained from Pico’s and Redmandarin’s decades of successful work with the world’s premier sporting organizations, events and individual talents.
Olympic Summer and Winter Games since 1992
Multidisciplinary | Asian Games • Commonwealth Games • European Games
Motor Racing | Formula 1 • Formula E
Football | FIFA World Cup • UEFA • Premiership • La Liga • Bundesliga • Asian Football Confederation
Golf | PGA Tour, including WGC-HSBC Champions • European Tour, including Ryder Cup
Tennis | Grand Slam Tournaments • ATP World Tour • The Davis Cup • The Fed Cup
Cricket | The Indian Premier League
Rugby | Singapore 7s • Hong Kong Sevens
Triathlon | The ITU World Triathlon Series and Championships
...and many more.
Servicing your goals
Pico Sports offers end-to-end services that enable you to take full and cost-effective advantage of the benefits of sports sponsorship.