At the recent 15th PR Awards Asia, the SG Heart Map campaign, one of Pico’s largest projects from 2015, won three significant awards – a Gold award for Best Use of Digital, a Bronze award for Public Sector Campaign of the Year, and the prestigious Campaign of the Year award.
Pico provided brand activation services for the SG Heart Map – one of several projects celebrating Singapore’s Golden Jubilee. The map consulted thousands of ordinary Singaporeans and wove together their memorable past places, meaningful present places and aspirations for future places into the first-ever map of the 'top 50’ places with special meaning for the people of Singapore. Pico’s vast array of services for this project included consultancy, events management, project management, operations and logistics management, marketing materials management as well as supply, production and fabrication of the numerous SG Heart Map elements.
We are proud to have been a major part of the success of the SG Heart Map project and we extend our congratulations to all parties involved in these awards.
For more details about the awards, please visit:
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