2020 Audi Innovation Award (livestreamed)

One of Germany’s premiere luxury marques, Audi’s spirit of ‘forward through technology’ has seen it lead the industry with such concepts as Quattro four-wheel drive. Since 2018, its commitment to corporate social responsibility and new ideas has also been reflected by the annual Audi Innovation Award.

Hosted by Audi Taiwan, the Award programme seeks to identify potential business collaborations with start-ups with innovative concepts, create practical solutions with established businesses, and shape the future of smart mobility. Held in Taipei in July, the 2020 event also served as a valuable platform for local and international mobility experts to exchange ideas.



The third edition of the Award in 2020 would see it go virtual for the first time – with Pico appointed as event manager for the third consecutive year.

The Pico team relied heavily on its digital expertise to develop and execute every aspect of the Award’s two-day programme. All the proceedings – including presentations by competing teams and various speakers, and the deliberations of an international panel of judges – were livestreamed on Audi Taiwan’s official YouTube channel. As well as managing the livestream, the team oversaw production of the broadcast, ensuring a seamless connection between its online and offline elements.

On day one, nine selected teams pitched their ideas to the judges. The winners would enter into cooperative arrangements with Audi Taiwan in the near future. During the panel discussion on day two, speakers from start-ups and Audi Taiwan shared their experiences and made practical suggestions for start-ups on cooperation with established companies and transforming innovative solutions into practical business models.

The event ended with a grand award ceremony, with the gold award winner also receiving a chance to run a proof-of-concept project of their solution with Audi Taiwan.